Business Daily from THE HINDU group of publications Saturday, Sep 19, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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Marketing
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New Products & Services Scandic Food unveils Sil fruit beverages Our Bureau New Delhi, Sept. 18 Seeking to cash in on the growing fruit beverages market in India, Scandic Food launched its range of fruit beverages under its brand Sil on Friday. The Sil brand, best known for its range of jams was re-launched by Scandic Food earlier this year. The new range of fruit beverages includes four flavours, apple, orange, mango and mixed fruit. The four variants will be available in one-litre cartons. The introductory price for the range of beverages has been kept at Rs 69 and will be launched across the country. The launch is part of Scandic’s plans to rejuvenate the Sil brand. The company also plans to bring in other global brands from its Good Food stable. More Stories on : New Products & Services | Beverages
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