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Bangalore, July 31

Britannia Industries Ltd reported a 17.5 per cent rise in net profit in Q1 of FY ’10 at Rs 47.37 crore (Rs 40.33 crore). Net sales went up 5.5 per cent Rs 731.24 crore (Rs 693.36 crore). The Managing Director, Ms Vinita Bali, said that the company had significantly increased its investment behind brands this year. Advertisement and sales promotion expense during the quarter under review was Rs 51.53 crore up (43.47 crore). Consolidated revenues for the three months e nded June ’09 stood at Rs 821.18 crore (a rise of 9 per cent) and profit after tax at Rs 44.83 crore (a growth of 33 per cent). —

Our Bureau

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