Business Daily from THE HINDU group of publications
Friday, Jul 31, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Friday, Jul 31, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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Marketing
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Strategy Coca-Cola’s marketing drive for Limca Our Bureau New Delhi, July 30 Coca-Cola India has announced the launch of a new marketing initiative for its product, Limca. The campaign titled ‘Limca Laptop Ki Baarish’ will allow consumers to win ‘HP Mini Laptops’ every hour for the next 45 days. Consumers would need to send a unique nine digit number under the crowns of Limca bottles via SMS or Interactive Voice Response System (IVRS). Accompanying the campaign would be a 3D animated ad film executed by Pixion. The ad is designed to further build upon Limca’s core idea of water-like-freshness complementing the dimension of freshness of human emotions - Fresh Ho Jao. More Stories on : Strategy | Beverages
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