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STRATEGY: Airtel signs up as title sponsor of Champions League Twenty20
New Delhi, July 30 Bharti Airtel has signed up as the title sponsor of Champions League Twenty20 for five years, starting with the inaugural season in ...

OUTLOOK: Whirlpool sets Onam target
Kochi, July 30 Whirlpool of India has set a target of selling one lakh home appliances in Kerala during the Onam festival season. The company expects a 30 per cent growth in sales compared to the corresponding period of last year and in ...

STRATEGY: Coca-Cola’s marketing drive for Limca
Coca-Cola India has announced the launch of a new marketing initiative for its product, ...

OUTLOOK: Zuari Furniture's Onam target
...

From Brand Line

STRATEGY: Bata on forward march
Generations have gone to school and grown up on Bata. Now the footwear major is reinventing itself to appeal to a younger generation.. Bata is on a front foot. Seventy-five and still running strong, the age-old footwear brand has marched a long ...

STRATEGY: Menswear gets a new look
Apparel retailers spruce up efforts to give men the best fit.. You never get a second chance to make a first impression. If researchers and psychologists are to be believed, you are evaluated within the first three seconds of a new ...

ADVERTISING: The changing world of advertising
The challenge for today’s leaders is to reposition the industry as a profession to aspire for.. When you spend a lot of time in a particular industry or in doing a specific activity it is not uncommon to do some soul ...

DIRECT MARKETING: Going strong at 50
As it celebrates its golden jubilee, Amway lays the foundation for the future with an accent on connecting with its young customers and building brand awareness.. For a company, which in the words of its own Chairman, follows an ...

RETAILING: Go ‘kirana’ go
Real consumption still happens through the kirana stores in India.. We market grains, pulses edible oils and fruits. What could be the unique selling points we could use in our business? Ours is a no-frills ...

BOOKS: Marketing the police
The present-day policeman is generally viewed by the public with the same loathing as were his imperial predecessors; however, the authority wielded by the policeman has diminished considerably over time, rues Rohit Choudhary in ...

BOOKS: Symptoms of irrational thinking
Though words, by themselves, are neither good nor bad, some words can be symptoms of underlying illogical, distorted, or irrational thinking patterns, say Jeffrey A. Kottler and Matt Englar-Carlson in Learning Group ...

BOOKS: CV: is work in progress
If you are like most people, you will almost certainly have paid no attention to your CV since the last time you applied for a job, predicts Harry Freedman in How to Get a Job in a Recession (Research Press). “And, like ...

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