The Hindu Business Line : More cos drawn to green IT initiatives

Pune, July 21 “Enterprises in India have embarked on the drive to be environmentally conscious. Close to 60 per cent of respondents from large enterprises in the country are discussing or are in the trial stages of a green IT strategy while 39 per cent are in the process of implementing the green IT initiative,” Mr Anand Naik, Director, Systems Engineering, Symantec India, said here. Symantec released the findings of its 2009 Green IT report, a follow-up to the Green Data Centre report released in end-2007. Mr Naik pointed out that appropriate usage of storage, prioritising storage use and archiving of old data through storage-tiering; consolidating servers through workload management; virtualisating and clustering; implementing data de-duplication to reduce the impact of backup and archiving; and deploying end-point power management were the recommendations for the best practices for green IT.

Thin provisioning would reduce power consumption by 88 per cent, data de-duplication by 81 per cent, virtualisation and consolidation (79 per cent) and storage-tiering (81 per cent). Decision makers are increasingly justifying green IT solutions by more than cost and IT efficiency benefits. He said there were 1,052 global responses of which 356 came in from APJ (Asia Pacific) and 33 responses were from India. The respondents cited key drivers as reducing electricity consumption (83 per cent), reducing cooling costs (91 per cent) and corporate pressure ‘to be green’ (86 per cent).

Further, 70 per cent of the respondents were now responsible or cross-charged for the electricity consumed in the data centre bringing visibility and accountability.

According to the survey data, senior level IT executives reported interest in green IT strategies and solutions, attributed to both cost reduction and environmental responsibility. Mr Naik said that IT executives in the country have also reported an increase in green IT budgets — 90 per cent expect an increase in green IT budgets over the next 12 months while 24 per cent expect an increase of more than 10 per cent. The typical respondent, he said, spent $10-16 million on data centre electricity. At the same time, one third of the respondents said they would pay at least 10 per cent more, while 36 per cent were willing to pay at least 20 per cent more for energy-efficient products. The focus on green IT drive initiatives include replacing old equipment (88 per cent), monitoring power consumption (83 per cent) and server virtualisation/ consolidation (73 per cent and 66 per cent).

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