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Bangalore, July 21 IBM has announced the signing of a services deal to implement and manage Customer Relationship Management-(CRM) related applications for Sun Direct TV, part of the Chennai-based Sun TV Group.

A press release said, “This multi-year deal includes end-to-end services, from strategy through implementation, and displaces Sun Microsystems, the incumbent provider.”

Sun Direct TV, launched in December 2007, has over three million subscribers. It plans to implement a CRM platform for six million subscribers, with a target of 10 million by 2010.

“We will rely on IBM to help us tackle key issues surrounding billing and customer relationship management, as well as develop ways to get better insights on customer behaviour,” said Mr Tony D’Silva, Chief Operating Officer, Sun Direct TV.

IBM will build and maintain a dynamic infrastructure for Sun Direct TV.

More Stories on : Alliances & Joint Ventures | Software | Radio/TV | Customer Relationship Management

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