Business Daily from THE HINDU group of publications
Saturday, Jul 18, 2009
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Business Daily from THE HINDU group of publications Saturday, Jul 18, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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Cars Marketing - Customer Relationship Management
Proud possession: Mr Ashok Raghunath Vichare receiving the keys from Mr Ratan Tata (right), Chairman, Tata Group, in Mumbai on Friday Our Bureau Mumbai, July 17 “I plan to drive my Nano to the Siddhi Vinayak temple,” said an elated Ashok Vichare, the first customer of the long-awaited people’s car from Tata Motors. He got the keys to the Nano on Friday evening from Mr Ratan Tata, Chairman of Tata Sons, at a special function to commemorate the event. Mr Vichare, a Class-I officer with Mumbai Customs, is to retire in two months. He came with his wife Shaila and daughter Gauri to receive the lunar silver colour luxury version of Nano (the colour was his daughter’s choice). The Vichares took an SBI loan to purchase the vehicle. “We always hoped we would be among the first one lakh customers, but to come right on top has exceeded our wildest dreams,” said Ms Shaila Vichare. No driving licenceThe second Nano owner, 29-year-old Ashish Balakrishnan, does not have a driving licence; but that did not deter him from booking the car. The first thing the HDFC banker would like to do is to go for a drive on the recently inaugurated Bandra-Worli sea link except that he will not be behind the wheel. This will have to wait till he gets his driving licence 45 days from now. “When I get married, this car will be the best companion for my wife and me. I decided to go in for an all-cash deal as I am already paying EMI on a home loan,” he said. Mr Balakrishnan opted for the top-end Nano sunshine yellow version. The third customer is stationery product manufacturers Kores India, which opted for a silver colour top-end variant. Incidentally, another customer who had hit the headlines for booking the Nano was Maruti Bhandary, a shoe repairer who had paid up for the car. Unfortunately, he was not as lucky when it came to getting it on time. He has been intimated that his Nano will be delivered only in early 2011. Nano loans: SBI may account for 50% of total bookings Nano gets over 2 lakh bookings Nano bookings: Smaller towns trail metros More Stories on : Cars | Customer Relationship Management | Tata Motors Ltd
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