Business Daily from THE HINDU group of publications Wednesday, July 15, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING TRENDS: PC sales fall over 7% in FY09 Netbooks gaining in favour; IT spend seen picking up this fiscal. New Delhi, July 14 Hit by the general slowdown in the economy and subdued IT spends, personal computer (PC) sales - for the first time ever - fell over seven per cent in FY09, but ... STRATEGY: Peugeot may drive global compact car into India Part of an aggressive strategy to move beyond Europe. Mumbai, July 14 PSA Peugeot Citroen is believed to be working on a global sub-compact car, which could make its way into ... BRANDS: Jewellery major Rajesh Exports consolidates retail brands Aims to protect profits; focus on bulk biz. Bangalore, July 14 In the backdrop of a slump in retail, one of the country’s largest jewellery manufacturers and exporters Rajesh Exports is consolidating its retail brands into a single ... NEW PRODUCTS & SERVICES: Wipro Tech launches 5 services aimed at cost saving Wipro Technologies, the global IT arm of Wipro Ltd, has come out with five new service lines that help customers address business challenges in the current environment besides assuring them upfront cost ... RETAILING: Landmark to open 6 more large format stores To host Disney, HP Photo zones; plans e-zone too. Hyderabad, July 14 Books and music retail chain, Landmark has announced plans to set up six more large format stores during the year with investment of about Rs 30 ... ADVERTISING: Ad spends to grow at 7.7%; India 14th largest ad market, says ZenithOptimedia New Delhi, July 14 Indian advertising spends are to grow at 7.7 per cent in a year where global ad growth for 2009 has been forecast at -8.5 per cent. India now overtakes Norway, Mexico and the Netherlands to become the 14th largest ... NEW PRODUCTS & SERVICES: M&M launches new Bolero pick-up Pune, July 14 Mahindra and Mahindra Ltd launched the pick-up version of the popular SUV Bolero in Pune and will roll out the small commercial vehicle across India in the ...
BUDGET: A marketer’s guide to the Budget The impact the Budget will have on the marketplace: More money to spend, greater rural consumer demand and purchasing power…. Like a hitch-hiker’s guide to the galaxy, a marketer’s guide to the Union Budget can move in many ... RURAL MARKETING: For a rural boost Rural markets hold the key.. On his extensive travels across rural India as founder of MART, a rural marketing and research consultancy, Pradeep Kashyap has seen several instances of the kind of micro level development prescribed by policy ... BUDGET: The Budget as a brand The media frenzy, the big heads talking, the horde of TV cameras make the otherwise staid document one big brand tamasha.. The Union Budget 2009-10 laid out on the floor of the House on the 6th of July, 2009 by Finance Minister Pranab Mukherjee ... BRANDING: Manipal goes to school Having established a name for itself in the field of higher education, the Manipal Group now trains its guns on school education.. It’s the perfect combination of education and experience. The Manipal Education and Medical Group (MEMG) ... INTERVIEW: ‘Retail needs industry status’ Davinder Kohli, who created the value apparel brand Koutons, on the brand’s philosophy, value propositions and why the retail sector needs to be recognised as an industry.. When Davinder Pal Singh Kohli says that value retailers are on a ... RETAILING: Delivering better value Supermarkets should aim to become the neighbourhood contact point, touching every facet of their customers’ lives.. More value for your money’ is the oft-repeated cliché of most marketers. This favourite line is used or rather ... BOOKS: Move from CRM to CEM bookmark Life is ultimately an amalgamation of daily experiences, writes Shaz Smilansky in Experiential Marketing: A practical guide to interactive brand experiences ( NEW PRODUCTS & SERVICES: More to chose from Moser Baer has expanded its LCD television range by introducing eight new models which are supposed to offer an enhanced home entertainment experience with superior image clarity and high dynamic ...
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