Business Daily from THE HINDU group of publications
Wednesday, Jul 01, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Wednesday, Jul 01, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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Marketing
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Books Branding with a ‘googly’ Our Bureau Chennai, June 30 What’s a googly, a potent wicket taking delivery in cricket, got to do with branding? Lots if the person is Ramanujam Sridhar, long-time ad man and brand consultant. Mr Sridhar’s second book, Googly: Branding on Indian turf, released here by Mr N. Murali, Managing Director, The Hindu, uses the writer’s love for the game to draw analogies from the world of branding. Speaking at the launch, Mr Murali, who also launched the writer’s earlier book, One land, one billion minds, said the new book is lucid and laced with humour and the many anecdotes and practical case studies provide a masterly insight into the different facets of integrated communications. SequelIn the book, a sequel to his first one, Mr Sridhar, who is CEO of Integrated Brand.com, observes the ups and downs of brands, their communication and consumers in India, in an easy to read style. It is full of quick, relatable examples of what is happening around us with an anecdotal presentation of concepts. The book launch was organised by the Ad Club, Madras, where Mr Sridhar made a presentation on ‘IPL – hits and misses,’ as part of the club’s ‘gyan’ series. More Stories on : Books | Branding
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