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Coimbatore, June 19 VRL Knowledge Bank has identified transaction management company Venture Infotek and loyalty solutions provider in the payment integrated value-added service space Welcome Real-time for the ‘Best Innovation in a Loyalty Card Award’.

The award would be given away to Welcome Real-time at the annual Cards and Payments Europe conference in Prague on June 18.

The award, according to a release, is in recognition of the two companies’ efforts to launch the next generation loyalty offerings in India, allowing card payment businesses and retailers deliver personalised offers and redemption alternatives at the Point of Sale (PoS), along with lower marketing costs and enhanced loyalty benefits.

Mr Piyush Khaitan, Vice-Chairman and Managing Director, Venture Infotek, said the recognition would motivate the company to do path-breaking work in the loyalty card segment.

More Stories on : Strategy | Credit Cards & Debit Cards | Tamil Nadu

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