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Kochi, June 11

An exclusive showroom for the Italian premium wellness brand, Novellini, with products consisting of shower enclosures, equipped panels, steam cubicles and hydro massage bath tubs, was opened in Kochi on Thursday by Novellini SpA’s Chief Executive Officer and co-owner, Mr Marco Novellini. Novellini, the European leader in wellness range, has partnered with Cera Sanitaryware Ltd for launching its products in India and the showroom was adjacent to existing Cera Bath St udio, near Vytilla. Mr Novellini said the company had selected Cera as its Indian partner looking to Cera’s premium brand image, deep retail penetration and ready marketing infrastructure. Mr Atul Sanghvi, Senior Vice-President (Marketing) Cera, said demand for wellness products is increasing in India and Cera has tied up with Novellini to tap this growing potential. Cera will leverage on its strengths in marketing and also Novellini’s premium quality. —

Our Bureau

More Stories on : New Products & Services | Healthcare Products | Kerala

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