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Mumbai, June 11 Honda Siel Cars India is targeting multiple car owners for its newly launched high-end hatchback Jazz.

“We have a customer base of 3.5 lakh people. We mainly target these existing Honda car owners. About 70 per cent of them are multiple car users who would love to add Jazz to their fleet of cars,” said Mr Jnaneshwar Sen, Vice-President, Marketing, Honda Siel Cars India, on the sidelines of the launch of the Jazz here. “Jazz will appeal to the multiple car users as a lifestyle car,” he added.

According to Mr Sen, advanced technology and ‘magic seat configuration’ to achieve multiple seating and cargo-carrying facility offer Jazz the utility value of a multipurpose vehicle. Currently, the Toyota Innova and Mahindra Xylo are the key models in this segment.

The Jazz will cost Rs 7.43 lakh to Rs 7.78 lakh (ex-showroom Mumbai). Earlier, Mr Masahiro Takedagawa, President and CEO, Honda Siel Cars India, said “We are creating a new segment. We are not ambitious about high volumes for the Jazz. This year, we will look at half the numbers of the Honda City.”

Manufactured in HSCI’s Greater Noida plant, Jazz has 77 per cent local content. Globally, Honda has sold close to 2.8 million units of Jazz.

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