Business Daily from THE HINDU group of publications
Thursday, May 28, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Thursday, May 28, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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Marketing
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New Products & Services Elder Health Care enters hair colour segment 
Mr Anuj Saxena (left), MD, Elder Health Care Ltd, and actor & brand ambassador Milind Soman, at the launch of Just For Men, in Mumbai. Our Bureau Mumbai, May 27 The Mumbai-based Elder Health Care is entering the hair colour market through a strategic alliance with Combe Incorporated to bring in the ‘Just For Men’ brand. It has appointed model Milind Soman as the ambassador for its new brand. Test marketingThe product will be imported and marketed by Elder Health Care, and test-marketed in Kolkata and Bangalore. Targeting men above 30, it will be priced at Rs 400 and positioned at the premium end of the Rs 850-crore hair colour market. Over-the-counter products to drive Elder Health sales Elder Health to promote Tiger Balm aggressively Elder Health Care ties up with Australian co More Stories on : New Products & Services | Personal Products | Healthcare Products
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