Business Daily from THE HINDU group of publications
Wednesday, May 27, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Wednesday, May 27, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING ADVERTISING: ICC World Twenty20 ad slots almost sold out New Delhi, May 26 ESPN Star Sports says it has nearly sold out its advertising inventory for ICC World Twenty20 at an average of Rs 4 lakh per ten second spot. The tournament takes place in England from June ... OUTLOOK: Maruti tells dealers to nurture leaders CEO advises dealers to implement a succession plan. Chennai, May 26 Maruti Suzuki, which commands more than half the passenger car market in the country, believes that the recent general election offers it and its dealers ... PROMOTIONS & OFFERS: Slowdown an upside for DTH industry ‘Low and affordable’ entry prices & freebies lure subscribers. The slowdown has had a positive impact on the direct-to-home TV industry as consumers have started controlling their entertainment bills by not visiting movie ... STRATEGY: Kaya eyes professional weight management market New Delhi, May 26 Marico-promoted Kaya Skin Clinic is upping its ante to capture the professional weight management market. The company has launched its prototype Kaya Life in Mumbai to mark its presence in the ... NEW PRODUCTS & SERVICES: Maxi Truck CNG version launched ... STRATEGY: BIG Cinemas to open multiplex in Chicago BIG Cinemas, the exhibition division of Adlabs Films Ltd, a member of the Reliance Anil Dhirubhai Ambani Group (RADAG), is opening its first BIG Cinemas branded cinema property in the US with a five-screen multiplex and one premium ... PROMOTIONS & OFFERS: Online access to videos channels ...
ENTERTAINMENT & LEISURE: Blocked busters Talks between multiplex owners and Hindi film producers seem deadlocked, with each side looking for alternatives.. Riddhi Trivedi, an executive from a Mumbai-based HR consultancy, came back disappointed after coming to know that the same old ... ADVERTISING: Zooming into minds and hearts Love ’em or not, the Zoozoos have made an impression. And that also counts for successful advertising.. There was a time when cola advertising ruled the roost in India and if one may add, in the rest of the world too, in terms of ... INTERVIEW: ‘Agencies have to develop ways of alerting their clients...’ ... to the changes that can affect their brands, says M. G. Parameswaran of Draft FCB + Ulka, who has just published his fourth book Ride the Change.. Understanding the changing Indian consumer is an ongoing task for M. G. Parameswaran, ... GEMS & JEWELLERY: It’s different! The Lucca Preziosa held in Delhi recently gave jewellery aficionados something to chew over.. Have you ever imagined teaming your black evening wear with an exquisite necklace made of paper? Or even better, buying a gorgeous ring made of, no, ... ONLINE MARKETING: Web, banners & more Word of mouth’s reliability, and the Net’s proximity to youth have marketers turning to the Web.. When does outdoor advertising work and when and where does ... BOOKS: Back decisions with right consumer data bookmark There is no workable definition of who the affluent are and how their affluence impacts their consumption, notes The Indicus Consumer Handbook: The Marketer’s Guide to Indian Consumers, edited by Laveesh Bhandari ( ...
BOOKS:
Media logic
BOOKS:
Tech-edge
NEW PRODUCTS & SERVICES:
Muscle power
NEW PRODUCTS & SERVICES:
Summer special
NEW PRODUCTS & SERVICES:
No tiptoeing
NEW PRODUCTS & SERVICES:
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