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Marketing - Alliances & Joint Ventures
States - Kerala
Smart Infocomm to market Hyundai products

Range of goods includes speakers, home theatre systems and headphones.

Our Bureau

Kochi, May 25 Smart Infocomm has entered into an exclusive licence agreement with Hyundai Corporation to bringing in an array of 3-D surround sound speakers for IT and electronics segment for selling Hi-Fi home theatre, computer speakers and headphones under the brand Hyundai.

The products would be manufactured under the supervision of both the companies and imported to India. According to the agreement, branding, sales and marketing, after-sales and manpower will be the handled by Smart Infocomm in India. Hyundai is planning to launch a wide range of models in the next one year, a press release said.

Smart Infocomm has been in the forefront of futuristic technology products, and in the last few years has introduced to the market a range of highly innovative and incredibly stylish IT peripherals and digital audio and video accessories for the growing computing and digital world.

Mr Sherif Usman, Head, Strategic Business, said the range offers a comprehensive array of specialty products. Smart Infocomm was the first to introduce hi-end 12 mega pixel web cams with unique face track technology, noise cancellation headphones, flexi keyboards, wireless mouse, writing tablets and speakers, and today enjoys a market share of 25 per cent, he said.

The company has offices in India, the Middle East and Europe. Smart Infocomm the brand is registered in 80 countries and is planning to roll out its range across SAAC countries this year, he said.

The Hyundai products would be marketed by Smart Hyundai, a division of Smart Infocomm Ventures Pvt Ltd, under the brand name SMART. Mr Krishnan Ramaswamy, Head, Operations, said the total projected revenue is Rs 250 crore, of which Hyundai products will contribute approximately Rs 100 crore.

Hyundai products will be available in all leading retail IT, electronic and music outlets across the country. The company is also planning to launch 25 exclusive experience zones in major malls and has already got nine service centres in major cities.

There are also plans to open another seven service centres before the end of this year, he added.

More Stories on : Alliances & Joint Ventures | Consumer Electronics | Kerala

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