Business Daily from THE HINDU group of publications
Thursday, Mar 26, 2009
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Business Daily from THE HINDU group of publications Thursday, Mar 26, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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Marketing
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Strategy French salon chain scouting for strategic expansion
Bindu D. Menon New Delhi, March 25 French salon and spa chain Jean-Claude Biguine has mandated Ernst & Young to help it raise about Rs 40-50 crore through investors. The brand, which entered India last year, said it is looking to launch its range of products in the hair care category. “The demand for in-salon skincare treatments is growing at 40-45 per cent annually. We are looking to make our presence felt in the sector,” said Mr Dharmendra Manwani, Chief Executive Officer, Jean-Claude Biguine. Store for menThe company has also joined hands with retailer Aditya Birla Group to start the retail venture ‘The Collective’, a departmental store for men. Speaking on the expansion, Mr Manwani said the brand currently owns two exclusive outlets. “Our aim is to open about 35 outlets by 2012. It would be a combination of franchise-owned and company promoted.” With Aditya Birla Group, it is planning to start a chain of 30 outlets. Training academyThe company also runs a full-fledged training academy to secure its manpower needs. The company said it will also be retailing its product line, including its organic hair care range here. Established in 1982 and headquartered in France, Jean-Claude Biguine - House Of Beauty is a global chain of salons and spas amounting to €150 million. It is one of the leading French beauty houses, spanning 17 countries with 350 salons and spas. More Stories on : Strategy | Resorts & Amusement Parks
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