The Hindu Business Line : Sony targets 20% growth in digital camera sales

Kochi, March 22 Sony India plans to achieve a significant lead in the country’s digital still camera market with the strongest ever product line-up in the category.

The company is aiming to achieve a 42 per cent share in the market in the digital still camera market in the current fiscal against the 37 per cent share achieved in 2008. The digital still camera market size is set to increase by 20 per cent from one million units to 1.2 million units in 2009, Mr Sunil Nayyar, General Manager (Sales), Sony India, said.

Mr Nayyar, who was here in connection with the unveiling of a new range of 11 models of digital still cameras in the Kerala market on Saturday, said that the company is expected to sell 500,000 units, up from 370,000 units in the fiscal 2008. Recession has made no impact in its growth and, in fact, it has helped, he added.

Mr Shaji Joy, Branch Manager, Kochi, said that the company hopes to increase its market share to 47 per cent from the present 42 per cent in the Kerala market.

The company has expanded its cyber shot collection to include 11 new additions to its T, W, H and S series camera range. Sporting colourful fresh looks, the cameras have slimmer dimensions and a futuristic design and is easy to carry around, he said.

Mr Takahiro Hirata, Divisional Head Digital Imaging, said they were expecting a similar growth in the handycam sector and hope to sell about 2,00,000 units in 2009 fiscal. Sony currently enjoys 80 per cent market share in this category.

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