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New edutainment channel for kids launched

Our Bureau

Mumbai, Jan. 15

Kids Media India (KMI), a subsidiary of Dubai-based Spacetoon Media Group has announced the launch of its first free-to-air kids edutainment channel — ‘Spacetoon Kids TV’.

The channel is based on a 10-planet programming concept, creating a blend of education plus entertainment that covers a spectrum of children’s interests ranging from pre-school to teens.

Mr Rajiv Sangari, MD and CEO, Kids Media India, said, “With the launch of Spacetoon Kids TV in India, we aim to bring a distinctiveness with our unique proposition of providing edutainment for our Indian viewers.

“Though we are the ninth entrant in the market, we are confident that it will be well accepted by the audience and will create a niche in the world of kids’ entertainment. India is one of the largest children markets which have growth potential for Spacetoon products and services.”

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