Business Daily from THE HINDU group of publications
Tuesday, Dec 23, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Tuesday, Dec 23, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
|
|
|
|
|
Marketing
-
Strategy Montblanc plans 3 more stores by April Our Bureau Bangalore, Dec. 22 The iconic brand Montblanc plans to open three more stores in India before April next year. Mr Dilip Doshi, Chairman and Managing Director of Entrack International Trading Pvt Ltd, which represents Montblanc in India, told Business Line that India has the potential to be the largest customer for Montblanc’s range of products. He said Montblanc has retail stores in eight cities in the country at present. Retail stores in a few more cities will be added soon, he said. Steady growthMr Doshi said the Montblanc range of products have witnessed a growth of between 30 per cent and 40 per cent over the last few years in India. Mr Doshi said the price of Montblanc range is the same as those which are sold in Germany. He said the brand has added a few more products, including leather accessories, eyewear, fine jewellery and Swiss watches. Limited editionsHe pointed out that since 1992, Montblanc has been producing limited editions of writing-instrument lines, which are dedicated to famous arts patrons, writers and musicians. “With only 4,810 pieces made of each edition, they have become coveted articles for collectors worldwide,” he said. He said the gold nib of Montblanc writing instruments goes through 70 stages of production before it is made into a nib. More Stories on : Strategy | Personal Products
Article E-Mail :: Comment :: Syndication :: Printer Friendly Page
|
|
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription Group Sites: The Hindu | The Hindu ePaper | Business Line | Business Line ePaper | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |
Copyright © 2008, The
Hindu Business Line. Republication or redissemination of the contents of
this screen are expressly prohibited without the written consent of
The Hindu Business Line
|
