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Marketing - Retailing
Wadhawan Food plans more Smart stores

Our Bureau

Bangalore, Dec. 4 Wadhawan Food Retail Pvt Ltd, which operates a chain of stores under the brand names Smart, Spinach and Sabka Bazaar, launched its 50th Smart store in Bangalore today. With the opening of this store, WFRL operates over 200 food and grocery retail outlets in the convenience store format across 15 cities.

WFRL operates the home décor and utility lifestyle store The Home Store in Delhi NCR, Jaipur and Bangalore. The company also has a management contract with the Maratha chain of co-operative stores to operate its stores in Maharashtra.

Smart stores are based on the concept of neighbourhood food and grocery stores located in residential areas. In Karnataka, Smart Retail, a subsidiary of WFRL, operates 50 stores across six cities/towns: Bangalore, Mysore, Mandya, Hubli, Belgaum and Gokak. WFRL plans to double the number in the next 12-18 months across existing and new formats.

A large portion of the fruits and vegetables at Smart supermarkets is sourced directly from the farmers, delivering better quality of produce at affordable prices, said Mr Bhaskar Rao, CEO, Smart Retail.

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