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Bangalore, June 13

Advertising agency and integrated communications service provider RK Swamy BBDO has launched the ‘RK Swamy BBDO Guide to Market Planning’ here. The guide aims to address the issues that make up the India growth story, the impact it has on the nation’s purchasing power, and the challenges the marketer needs to recognise in understanding the non-uniform growth and prosperity across States and districts. It also makes an analysis of the country’s marke t potential. The new edition takes note of the “increasing number of States, and districts and provides information at an enhanced level.” Says Mr Srinivasan K. Swamy, Chief Executive Officer, RK Swamy BBDO, “This is our fourth edition of Market Planning Guide. We have improved on every edition be it functionality, coverage, or depth. Our guide has emerged as the most definitive marketing tool used across industries by every professional marketer, be it Indian, MNC, SMEs, government organisation, and social sectors.”

— Our Bureau

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