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RURAL MARKETING
Pvt mobile operators offer discounts to rural subscribers
New Delhi, April 21 With no burden of having to pay access deficit charges anymore, private cellular operators have announced discounts worth Rs 125 to all new mobile subscribers in the rural areas. The move comes after the telecom regulator ... More

ADVERTISING
After IPL inaugural, TV viewership ebbs
Advertisers unperturbed; expect team owners to boost excitement More

Ad council launches copy advice service
Mumbai, April 21The Advertising Standards Council of India’s (ASCI) Board has decided to launch a Copy Advice Service for its members from May 1. ASCI became a member of The European Advertising Standards Alliance (EASA) last year ... More

‘Creative opportunity lies in hoardings ban’
Local publications, radio expected to benefit the most More

PROMOTIONS & OFFERS
Horlicks signs up Darsheel
New Delhi, April 21 Horlicks has a new brand ambassador in child actor Darsheel Safary of the Taare Zameen Par fame. He will endorse the brand for a year. “I’ve been drinking Horlicks since childhood and ... More

CHANNELS AND FRANCHISES
Steel products: Dealers for direct sale from plant
Visakhapatnam, April 21 The Visakhapatnam Steel and Cement Dealers’ Association has appealed to the Visakhapatnam steel plant authorities to sell steel products directly to them at the plant level to eliminate middlemen and to bring down ... More

RETAILING
Videocon floats arm for cash and carry biz
Videocon Industries is floating a separate subsidiary company for its cash and carry retailing business — Bolld Cash & Carry. The fully-owned subsidiary is expected to set up 60 outlets targeting a turnover of Rs 11,000 crore in the ... More

Menswear brand Turtle plans more exclusive outlets
Kolkata, April 21 Menswear brand Turtle has firmed up plans to roll out 24 exclusive Turtle World outlets across the country in 2008-09. This will take the number of Turtle World outlets from 28 as of end-March to 52 by the end of the ... More

Triumph eyeing retail foray
New Delhi, April 21 Innerwear specialist Triumph International is mulling a foray into the retail sector. With its second production facility at Maraimalai Nagar near Chennai up and running, the company is also looking at launching its ... More

NEW PRODUCTS & SERVICES
Kingfisher launches daily Tiruchi-Chennai service
Tiruchi, April 21 Kingfisher Airlines on Sunday launched daily services on the Chennai-Tiruchi-Chennai sector. The airline would deploy an ATR-72 aircraft in this sector. The Chennai-Tiruchi flight (IT2911) would depart from Chennai at ... More

ETA Star unveils Indesit home appliances range
Chennai, April 21 ETA Star Appliances Pvt Ltd on Monday launched a range of home appliances from the brand Indesit. ETA Star, a wholly owned subsidiary of $5-billion ETA Ascon Star Group, is in pact with the Italian brand to distribute ... More

3M centre of excellence unveiled
3M Commercial Graphics Division, a division of 3M Ltd, announced the launch of the ‘Digital Signage Centre of Excellence’ at the 3M Innovation Centre in Bangalore. This centre, which claims to be a “one-stop shop for digital ... More

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