The Hindu Business Line : BBC, Radio Misty tie up

BBC’s“The alliance with the BBC is a major boost in our station’s efforts to offer quality content and entertainment to our listeners. The BBC programmes will keep the listeners in North Bengal and Sikkim updated about sports and showbiz happenings around the globe and will enable them to enjoy unique chat shows with their favourite celebrities – all from their local FM station of choice,” said Mr Nishant Mittal, CEO, Radio Misty 94.3 FM in a release. The channel launched in 2007 claims to be the first FM radio station in the town, broadcasting in four languages, Hindi, Bengali, Nepali and English.

“The BBC’s programmes tailored for India’s FM market are appreciated by audiences of our partner FM stations. Partnership with Radio Misty 94.3 FM means we can now connect with the audience in this region,” said Ms Vineeta Dwivedi, Business Development Manager, BBC World Service. The international radio and online broadcaster’s FM programmes are currently available in 11 cities in India, through partners like Radio One (Delhi, Mumbai, Bangalore, Ahmadabad, Chennai), Radio Chaska (Gwalior), Radio Choklate (Bhubaneswar, Rourkela), Radio Tadka (Jaipur, Udaipur) and Radio Tomato (Kolhapur).

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