MARKETING
STRATEGY
Reliance Digital promoting ‘connected home’ concept
Gurgaon, March 7 Mukesh Ambani-owned Reliance Retail is planning to popularise the ‘connected home’ concept through its consumer durables and IT retail venture — Reliance Digital — even as the company is eyeing a ...
More
Cox & Kings promotes Grevin
Cox & Kings is promoting Grevin, the wax museum in Paris, with the launch of actor Shah Rukh Khan’s wax statue. Announcing the added attraction at a press conference here, Mr Frederic Gouguidis, Director Marketing, Grevin Museum, said, ...
More
M-COMMERCE
Barclays in talks with CDMA players
New Delhi, March 7 Barclays Bank is in talks with CDMA service providers to offer ‘Hello Money’, the mobile banking solution provided by the bank for customers with GSM handsets.“We want to give the same ‘Hello ...
More
ADVERTISING
Rediffusion wins Titan Xylys a/c
Rediffusion | DYR has won the creative duties of Titan Xylys from Bates Enterprise. The pitch took place in December in which agencies such as O&M, Bates, Contract and McCann participated. Ms Suparna Mitra, Head – Marketing of Titan ...
More
MirriAd, P9 Integrated tie up
MirriAd, the embedded advertising specialist, has announced an exclusive tie up with P9 Integrated, the film-marketing company from Percept Holdings, which markets over 80 per cent of Bollywood’s total movie releases, along with Hollywood ...
More
BRANDING
LG Electronics to invest Rs 500 cr in India this year
Consumer durables major LG Electronics India Pvt Ltd (LGEIL) will invest nearly Rs 500 crore in India this year in research and development, brand-building and other marketing initiatives.The company, having a turnover of Rs 9,500 crore ...
More
PROMOTIONS & OFFERS
Reebok eyes apparel sponsorship of IPL teams
Mumbai, March 7Reebok India is eyeing the apparel sponsorship rights of some of the Indian Premier League teams, said Mr Vishnu Bhagat, Executive Director Finance & Operations, Reebok.“We will sponsor the jerseys of all the ...
More
Idea Cellular prepaid offer
Idea Cellular Ltd has announced a limited period offer for all their prepaid customers. All prepaid customers who recharge for Rs 296, will get Rs 1,000 worth local Idea-to-Idea calls free. This is in addition to lifelong validity, all local ...
More
MARKET SHARES
Birla Cellulose’s global market share in VSF set to increase
Mumbai, March 7 The global market share of Birla Cellulose, an Aditya Birla Group company, in viscose staple fibre is expected to increase by seven per cent from the existing 23 per cent by 2011, according to Mr Vijay Kaul, Chief Marketing ...
More
RETAILING
Oracle in talks with Bharti Enterprises
To deploy enterprise application in FieldFresh Foods
More
H&R Johnson adding capacity, plans more outlets
Chennai, March 7 H&R Johnson (India) Ltd, which is completing 50 years of business this year, is adding capacity and setting up more House of Johnson outlets.The company, which intends to be among the top five tile companies in the ...
More
Reliance Jewels plans more stores
Hyderabad, March 7 Reliance Retail, which recently forayed into jewellery retailing, will simultaneously take the franchise route to open 300 Reliance Jewels stores in the country by 2011-12.“Of the 300, at least 100 would be ...
More
Kidswear brand Lilliput eyes Syria, Egypt for contract manufacturing
Stepping up presence in domestic market
More
BRANDS
Vimal launches brand outlet in Chennai
Chennai, March 7 Reliance Industries’ textile brand, Vimal, launched its new-look exclusive brand outlet in Chennai on Friday. Announcing the launch, Mr Srinivasan Padmanabhan, COO of the brand, said the company intends to open 20 such ...
More
NEW PRODUCTS & SERVICES
Paanchvi Pass may earn Star TV Rs 150-cr ad revenue
New Delhi, March 7 Star TV is expected to make an estimated Rs 150 crore from its new format show Kya aap Paanchvi Pass se Tez hain? The channel has already tied up Airtel as presenting sponsor, and LG, Cadbury, Pepsi and ...
More
New version of Honda’s Accord to roll out by June
Kolkata, March 7 Honda Siel Cars India Ltd will launch a new version of its Accord variant in May-June this year. The premium car manufacturer has also lined up the launch of a hybrid version of the Honda Civic and a new version of the Honda ...
More
Chiripal Group unveils lifestyle brand Connexions
After supplying garments to global brands, the Ahmedabad-based leading textile conglomerate Chiripal Group has launched its own lifestyle apparel brand Connexions here, and announced to set up a network of outlets across the country this ...
More
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
RSS Feeds