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Mumbai, Feb. 27

Eros International has announced its pioneering advertising supported on-demand catalogue. With this, Eros, for the first time, will offer consumers free online content including exclusive content from the Eros movie catalogue of more than 1,300 titles, 5,000 music videos, behind the scenes, ‘making of movie’ footage, exclusive short form movie clips and events such as IIFA and more. The advertising supported Eros on demand platform http://ondemand.erosentertai nment.com will remain unique and exclusive with the Eros content catalogue. “This is a pioneering model for the Indian film industry and we strongly believe in advertising supported business models. This initiative will give our plans to offer free online content a tremendous boost and benefit consumers largely,” says Mr Manu Kaushish, Senior Vice-President, New Media, Eros Entertainment.

— Our Bureau

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