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Marketing - Retailing
Rado plans more exclusive outlets

Hyderabad, Feb. 19

Rado, the Swiss watchmaker, has lined up plans to take its point of sales to 175 from the present 150. It also plans to increase the number of exclusive showrooms to 14, from the present six, this year. “We will open exclusive outlets in New Delhi, Ahmedabad, Bangalore, Chennai and Kolkata, besides increasing our presence in Mumbai,” Mr Christian Leiggener, Regional Sales Manager, told Business Line. Stating that the market for premium watch es in India had gone up after it was opened up in 1997, he said the company had registered a growth of 35 per cent in sales in 2006-07. “We are expecting a similar growth rate this year as well,” he said. Mr Leiggener, along with Rado’s brand ambassador and film actor Ms Lisa Ray, was here in connection with the inauguration of an exclusive outlet at Banjara Hills. The company recently introduced its Ceramic Chronograph range of watches, the price of which starts at Rs 67,000.

— Our Bureau

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