The Hindu Business Line : Technopak ties up with Vertebrand

Bangalore, Feb. 1 Delhi-based management consulting organisation Technopak Advisors has picked up a “significant” equity stake in Bangalore-headquartered brand consulting firm Vertebrand. Technopak will also invest financially in Vertebrand.

Vertebrand, which works with Indian and global clients, hopes the alliance will “propel Vertebrand to higher growth in the coming years.” Technopak, which specialises in verticals such as textile, clothing, consumer goods, retail and healthcare, has a rich clientele of large companies both in India and abroad.

Global reach

Announcing the pact at a press conference in the city, Mr Raghu B. Viswanath, Managing Director and Founder, Vertebrand, said: “Through this alliance we intend reaching out to a more global client list.”

He, however, declined to disclose more details regarding Technopak’s stake and investments.

“It is a significant stake, but the two firms will continue to operate as individual organisations,” said Mr Viswanath.

In order to offer complete range of solutions to clients, Technopak decided to team up with Vertebrand for brand consulting services, said Mr Arvind Singhal, Chairman, Technopak Advisors.

Local partner

The company also wanted an Indian partner since nobody understands the Indian context better than an Indian firm, he added.

“Vertebrand’s talent pool and intellectual expertise will be of interest to our current and future clients as the power of effective branding becomes critical for all business,” said Mr Singhal.

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