The Hindu Business Line : Thursday, December 20, 2007

STRATEGY
People's car: In manual, automatic versions
Pune, Dec. 19 The much-awaited Rs 1-lakh car from Tata Motors will be launched in manual and automatic (continuous variable transmission) versions, and will also be manufactured at its Uttarakhand facility, where a separate assembly line is ... More

Godrej appliances division focusing on consolidating biz
Aims at top position in refrigerator, air-conditioning markets More

Spanish restaurant Eat Out ties up with Lite Bite
New Delhi, Dec. 19 The Eat Out Group, a part of Spanish company Agrolimen, has inked an agreement with Mr Amit Burman-promoted Lite Bite Foods to establish a chain of specialty restaurants in India. The venture will invest around Rs 50 crore ... More

Religare ties up with Bank of Rajasthan
Mumbai, Dec. 19 Religare, an integrated financial services provider, and Bank of Rajasthan, announced a tie-up offering Religare’s Internet-trading service platform to the bank’s customers. This will be followed by a roll-out of ... More

For a complete brand
The Complete Man gets an extended wardrobe with Raymond Finely Crafted Garments. More

Marico targets kids with new sub-brand under Parachute
Mumbai, Dec. 19 Marico is extending its largest selling hair oil Parachute to the kids segment. After creating Sparsh for babies last year, it has now extended Parachute as a shampoo, cream gel and a non-sticky oil under a new sub brand ... More

Network18, Jagran in pact for biz daily
Mumbai, Dec. 19 Network18, the holding company of TV 18, and media house Jagran Prakashan have announced a 50:50 joint venture to launch a Hindi business daily newspaper next year. A press release issued said the joint venture will ... More

INSIGHT
The imperatives of B2B branding
Before a brand, however unique, becomes commoditised, companies have to invest in communicating values that are crucial to customer considerations. More

EVENTS
‘DTH to emerge leader under digital platform’
New Delhi, Dec. 19 The Indian media’s digital revolution is expected to have 28 per cent of the 100 million pay television homes served by a digital platform by 2010. Consultants such as Mr Farokh Balsara, National Sector Leader, Media ... More

BRANDS
Royal Classic to take Smash abroad
Tirupur-based Royal Classic Group (RCG) plans to take its Smash brand of men’s innerwear overseas in the next financial year. It will look at the Singapore and Dubai markets, said Mr R. Sivaram, Executive Director, RCG, at the launch event ... More

NEW PRODUCTS & SERVICES
Yakult Danone introduces probiotic drink
New Delhi, Dec. 19 Yakult Danone India (YDI) has launched its probiotic drinks Yakult from its global portfolio. The company is betting on the wellness fad and hopes to sell at least one lakh bottles a day within a year of its ... More

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Brand Quest

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Looking back
Dec. 9-Dec. 15
Bajaj rolls out low-emission fuel-efficient autorickshaw

Bharti Retail to begin operations in March

Direct selling sector set for big growth

100 international brands to enter retail market

India has 3rd largest telecom market: PwC

Star strikes merchandising deal with Big Bazaar

Godrej Sara Lee acquiring Chinese co for $50 m