MARKETING
STRATEGY
Fox News to provide content for Star’s mobile service
Will give subscribers access to news, corporate happenings in US
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ACK Media eyeing teen entertainment, education space
Bangalore, Dec. 18 ACK Media, which recently acquired the brands Amar Chitra Katha and Tinkle, is scouting for a possible acquisition in the online media — in the teen/edutainment space. It is also toying with other formats to ...
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INSIGHT
Strengthen the ‘bottom of the pyramid’
MNCs and low-income markets
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PROMOTIONS & OFFERS
RCom unveils range of value-added services
Chennai, Dec. 18 Reliance Communications has introduced a range of content and value added services for subscribers in Tamil Nadu. According to a press release, the company has launched a youth centric ‘Micro SMS’ prepaid ...
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Arrow brand’s new offer
Ever shopped for a shirt at 7 O’clock in the morning? Here’s a reason to do that. Apparel brand Arrow, from Arvind Brands (part of the Lalbhai group), has announced a new one-day offer — ‘Race Against Time’, on ...
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INX News ropes in Sourav
Upcoming television channel INX News, which is gearing up for its launch in mid-2008, has signed on cricketer Sourav Ganguly to present a sports show on NewsX and has also appointed him the brand ambassador for the channel. Ganguly will ...
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DIRECT MARKETING
‘Efficient logistics, tech vital for growth of supply chain’
New Delhi, Dec 18 The unwillingness on the part of some States to allow direct marketing or private markets, over protection to existing marketing channels and trade, and movement restrictions on certain commodities, are some of the challenges ...
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RETAILING
Depot mulls smaller stores in corporate campuses
At its annual Republic Day sale this year, along with thousands of buckets and white shirts, Big Bazaar sold two blockbuster items: 21,000 Oxford English Dictionaries and 38,000 sets of notebooks across all its stores in the country. Ms ...
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BRANDS
Trane sees scope for energy-efficient systems
Coimbatore, Dec. 18 Trane Inc, formerly known as American Standard Companies, is strengthening its brand image in the air-conditioning services and solutions space.The company provides energy efficient heating, ventilation and ...
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NEW PRODUCTS & SERVICES
New shipping service to link India, Pak with China
Orient Overseas Container Line (OOCL) of Hong Kong and Yang Ming Line of Taiwan will launch from January 17 a new container shipping service to link India and Pakistan with China, according to shipping industry sources.The new service ...
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Electrolux unveils new range of refrigerators, microwave ovens
Chennai, Dec. 18 Moving towards its target turnover of Rs 650 crore for the year 2007-08 (from last year’s Rs 490 crore), the consumer durable brand Electrolux, part of the Videocon Industries in India, is planning to roll out more ...
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Tata AIG unveils plans for United Bank customers
Mumbai, Dec 18 Tata AIG Life Insurance Company Ltd (Tata AIG Life) has launched ‘United Child Solutions’ – a range of insurance offerings for the customers of United Bank of India. It is available in three ...
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Check Point’s new security solution
Coimbatore, Dec. 18 Check Point Software Technologies has launched UTM-1 Total Security Solutions, which offers a comprehensive security to protect businesses against network and email-based attacks. Stating that the solution delivered the ...
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