The Hindu Business Line : Thursday, December 13, 2007

INSIGHT
Opinion leaders as thought leaders
The views of the fellow consumer are increasingly being sought as a credible information source amidst the growing clamour of advertising campaigns. More

ADVERTISING
An insider’s view of Indian advertising
Ramesh Narayan’s book on Indian advertising is an objective look at a many issues from ethics and spirituality to marketing and public relations. More

Management rejig at Lowe India
Mumbai, Dec.12 Lowe Worldwide has announced a new management structure for advertising agency Lowe India. Long-time Lowe National Creative Director, Mr R. Balakrishnan, has been promoted as Chairman and Chief Creative Officer of the agency. ... More

MARKETING RESEARCH
India has 3rd largest telecom market: PwC
Average annual subscriber growth at about 45% More

BRANDS
The fizz is back
Soft drinks major Coca-Cola India undertakes an image makeover and an overhaul of its business. More

ONLINE MARKETING
SpiceJet plans joint venture with UK-based online retailer
To foray into merchandising on board by early next year More

PEOPLE
Manish Porwal appointed as CEO
More

NEW PRODUCTS & SERVICES
Leyland launches vehicle
Vijayawada, Dec. 13 Ashok Leyland launched a new commercial vehicle (3121 H multi-axle vehicle with a gross vehicle weight of 31 tonnes) here on Wednesday.On the occasion, Mr Vinod Dasari, Chief Executive Officer, said that the company ... More

Turner steps into India’s TV entertainment space
In pact with Alva Brothers to launch a Hindi channel More

BAG Films’ Hindi news channel
BAG Films is ready to launch its 24-hour Hindi news channel this week, and a Bollywood channel E-24 next month. Test signals for the news channel, targeted at young adults, is already on and it will go on air from Thursday. The New Delhi-based ... More

Pain control devices launched
Bangalore, Dec. 12 The US-based medical devices company Neuro Resource Group said it has launched two of its pain treatment products in the country. The hand-held, battery-run interactive neuro stimulation devices are USFDA-cleared and ... More

Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line

Brand Quest

P-Note blues

Union Budget 2007-08

Railway Budget 2007-2008

Economic Survey 2006-2007

Other Top Stories
Software export target well on track: Nasscom

Keane bets big on hiring freshers

India has 3rd largest telecom market: PwC

Ministry firming rules for commercial road sector

Tata Steel to develop iron ore deposits in Ivory Coast

Looking back
Dec. 2-Dec. 8
Questas, Sun Micro teams joint winners at Ad Club BL quiz