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Chennai, Dec 7 Ergo, a new all-colour, free, tabloid, was launched on Friday by Kasturi and Sons Ltd, publishers of The Hindu, Business Line, Frontline and Sportstar.

The paper will have a controlled circulation, meaning that it will be distributed only to the target audience — IT and ITES professionals in their twenties and thirties.

This will be achieved by distribution along the IT corridor and at company cafeterias and atriums.

Mr S. Karthik, Editor of the new paper, said that Ergo will stand for and promote a new kind of ‘always on’ journalism that will appeal to the 21st century readership.

Mr N. Ram, Editor-in-Chief of The Hindu, said that it was a unique experience for a newspaper started in 1878 to let go and get a team of people in their twenties to create and run a newspaper meant for the new generation.

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