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STRATEGY
Colour returns
With new designs and products, Mangalagiri weavers are winning back their business. More

Musaddilal jewellers to expand
More

EVENTS
Key role for innovation in marketing
Madurai, Nov. 1 The purpose of marketing is to create and retain a customer, in which innovation played a key role, according to Mr S.R. Ayer, former Chairman, O&M India Ltd. He was delivering the inaugural address at Candhai, the ... More

PRCI national meet in Jaipur
Hyderabad, Nov. 1 Public Relations Council of India (PRCI) will organise a two-day national conference on ‘PR: Adding Value’ from November 23 in Jaipur. The technical sessions in the conference will cover a wide range of ... More

SHOPPING
Kerala plans mega shopping fest in December
Kochi, Nov. 1 Come December, Kerala will host a mega shopping festival organised by the State Government, on the model of the Dubai Shopping Festival, to boost trade and commerce in the State. The 45-day event christened as Grand ... More

CHANNELS AND FRANCHISES
Coir Board signs pact with IOC
Kochi, Nov. 1 Coir Board has signed an agreement with Indian Oil Corporation (IOC) here to sell coir products through IOC’s retail outlets. Coir Board and IOC will jointly identify retail outlets in the territories where sale of ... More

MARKETING RESEARCH
Radio Ga-Ga — Audience ratings leave everyone guessing
New Delhi, Nov. 1 The first Radio Audience Measurement (RAM) has crowned its kings. Radio Mirchi, ranked number one across various parameters tracked by TAM Media Research, however, refuses to be crowned. The figures are a joke, says ... More

OUTLOOK
Titan bets big on premium segment this festive season
Promoting 6 new collections across brands More

TRENDS
2-wheelers, Honda Siel, Skoda sales drop in Oct
New Delhi, Nov. 1 The beginning of the festive season has brought less cheer for auto manufacturers as sales during October fell for players such as Bajaj and TVS in the two-wheeler segment and Honda Siel Cars and Skoda in the ... More

NEW PRODUCTS & SERVICES
New product from Karur Vysya
Karur Vysya Bank has introduced yet another variant of its multi-city current account product – KVB Economy.The other variants include KVB Standard, KVB Classic, KVB Premium, KVB Gold and KVB Platinum. The major difference in opting for a ... More

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