MARKETING
STRATEGY
Royal Palms in marketing tie-up with Great Hotels
Mumbai, Oct. 22 Hospitality player Royal Palms has entered into a co-branding and marketing tie-up with Great Hotels of the World for its 116-villa luxury hotel coming up at Goregaon here. The Palms, slated for opening this month, is ...
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Star Vijay to beam film-based content in prime-time slot
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Nippon Paint plans expansion, enters Kerala
Thiruvananthapuram, Oct. 22 Nippon Paint (India) Pvt Ltd, a joint venture between Japan’s Nippon Paint Co Ltd and Nipsea Holdings International, Singapore, is expanding its retail network in the country. The company currently has ...
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IPR
HC order on Novartis appeal hearing likely today
IPAB Bench may look into rejection of Glivec application
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M-COMMERCE
Cricinfo MobiCast launched
Bangalore, Oct. 22 Cricinfo Mobile has announced the launch of ‘Cricinfo MobiCast’ — a live, ball-by-ball update and scorecard service for Internet/GPRS enabled mobile phones. This free service is offered in ...
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ADVERTISING
TV ads of instant foods on the rise
Curry in a hurry? That may be quite the mood of the times — instant foods that take very little time to prepare are growing in prominence as manufacturers hike spending on marketing their products in this category. According to data ...
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PROMOTIONS & OFFERS
Tata Tele 3Charge offer
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Idea Dhamaka-3 contest
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MARKETING RESEARCH
‘Ready-to-eat segment set to grow’
Mumbai, Oct. 22 The Tata Strategic Management Group estimates the ready-to-eat food market in India to reach Rs 2,900 crore by 2015, with a penetration in 25 million households.The current RTE market is low at Rs 128 crore, with the ...
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BRANDS
Raymond shuts down Be: stores; plans re-positioning of brand
To drop ‘niche’ tag, address wider population
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Aditya Birla group to raise cement production capacity
New Delhi, Oct. 22 The Aditya Birla Group said on Monday it plans to increase its cement production capacity by almost 50 per cent to 46 million tonnes over the next one year. The group also announced a change of name of its ...
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STANDARDS & BENCHMARKS
2-day quality meet from Nov 1
The 15th annual quality summit will be held here on November 1 and 2 in the backdrop of India Inc having made a deep impression in the global market with its improved quality and in pursuit of consolidating its preferential patronage for ...
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OUTLOOK
Electrolux’s manufacturing plans
Following a growing demand for its consumer durables in the premium segment, Electrolux, part of Videocon Industries Ltd, is to manufacture some of its products in the country. The company, which has so far been importing these products from ...
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TRENDS
Phone user base touches 250-m mark
New Delhi, Oct. 22 Even as the telecom industry battles out spectrum and other technology disputes, the subscriber growth rate continues to be on a high. With nearly six million new subscribers being added every month, the December 2007 ...
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NEW PRODUCTS & SERVICES
SilkAir’s direct Coimbatore service
In a move that would give a boost to tourism in South East Asia and to travel to the US from western Tamil Nadu and parts of Kerala, SilkAir, the regional airline arm of Singapore Airlines, will launch direct flights between Coimbatore and ...
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UTV launches World Movies
New Delhi, Oct.22 Media and entertainment company UTV on Monday announced the launch of World Movies, an international movies channel that will feature hit movies.The channel, with a wide library of movies sourced from all over the world, with ...
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Birla Sun Life to scale up distribution network
Mumbai, Oct. 22 Birla Sun Life Insurance hopes to grow faster than the insurance industry this year, by scaling up its distribution network.“The insurance industry is expected to grow at 50-60 per cent this year and we hope to ...
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Mini pump sets launched
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