The Hindu Business Line : Reliance enters wellness format; opens outlet in Hyderabad

Hyderabad, Oct. 19 Reliance Retail, which began its retail initiative here by launching the Fresh outlet last year, has chosen the city again for kicking off its wellness format, a ‘one-stop-shop’ for all health and wellness needs.

The company, however, chose to keep it a low-key event, though the top brass of Reliance Retail’s Wellness vertical, including its Chief Executive Officer, was in the city on Friday as it unveiled the first Reliance Wellness outlet in the country, on Rajbhavan Road here.

As it did in other retail formats, Reliance has come out with a very attractive interior design, which will be replicated in other parts of the country in the next few months.

Sources said the company would launch about 20 stores in the next few weeks in top cities such as Delhi, Jaipur and Mumbai.

The Wellness outlet is home to some 5,000 products in different categories, including general nutrition, sports nutrition, skin and personal care, books, music and pharmaceuticals.

Besides, it houses an optical shop backed by a qualified ophthalmologist to test and prescribe lenses. The store, which comprises a pharmacy, offers medicines and remedies in allopathic, ayurvedic and homeo medical systems.

To attract customers, it introduces a ‘Medical Compliance Program’ for customers who are on long-term medication. “They would get reminders and alerts on the use and replenishments, if any,” a company executive said.

Health insurance

Some of the freebies include a free health insurance cover under RelianceOne, the customer loyalty programme. Reliance Retail has tied up with ICICI Lombard General Insurance Company to offer group personal accident insurance policy.

“If a customer buys products worth Rs 3,000 in the first three months, he would get a cashless hospitalisation benefit up to Rs 25,000. If he purchases an additional Rs 5,000 worth products in the 4-6 months period, the cover goes up to Rs 50,000,” the executive said.

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