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Chennai, Oct.10

PepsiCo on Wednesday announced BBDO India as its new creative agency for 7UP, its carbonated soft drink brand. In a press release, Ms Punita Lal, Executive Director Marketing, PepsiCo India, said: “BBDO is a globally aligned agency for PepsiCo, which means we will be able to draw upon their international networks for learnings from across the world. With JWT India remaining as our key agency on all our other business, including Pepsi, Mirinda, Tropicana and Slice a mongst others, this gives us a strong stable of creative agencies to work with.” Mr Andrew Robertson, President and CEO, BBDO Worldwide, said “Earning a place on PepsiCo’s agency roster in India has been a strategic goal for BBDO Worldwide for years.” The new agency will assume charge from November 1.

— Our Bureau

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