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Mumbai, Oct. 8

SPE (Sony Pictures Entertainment) Films India and SLB Films in alliance with the Future Group will launch a special range of merchandise in over 300 stores across 42 cities in the country. Specially created ‘Saawariya’ merchandise will be available across categories such as clothing, home, bed, bath & linen and beauty products, along with special promotions around the movie for customers. Consumers across cities will get to buy a range of cosmetics, caps, b adges, wristbands, coffee mugs and stationery (including calendars, 2008 year book, pads, envelopes, postcards, etc.). Saawariya audio CDs will be displayed and sold at all cash counters and promotional post cards will be given away free to customers. The actors in the film, Ranbir Kapoor and Sonam Kapoor, will add to the excitement by making appearances at all major outlets.

— Our Bureau

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