MARKETING
STRATEGY
Image makeover apace at Union Bank
Thiruvananthapuram, Aug. 22 The business, organisational and process makeover capped by an extensive re-branding exercise is in the final stages of implementation at Union Bank of India. The new face of the 88-year-old public sector ...
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RURAL MARKETING
‘Reaching rural markets at low cost, a major challenge’
New Delhi, Aug. 22 Distribution and reaching the rural markets at low cost is a major challenge and it is a business that has to be looked at from the income generating perspective of the farmers, , Mr S. Sivakumar, Chief Executive Officer, ...
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AWARDS & HONOURS
CNBC Awaaz consumer awards on Aug 24
Chennai, Aug. 22 It’s habit that drives preference in the FMCG category; in consumer durables, it’s trust. A financial services company that adapts to the changing needs of its customer is favoured, and it’s hygiene ...
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INSIGHT
Influence sells!
Do you make a product that needs users to be educated? Read about the Pril initiative.
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Wooing the fairer sex
Advertisers who did not traditionally address women have begun to do so as their voice gets bolder and wallets grow fatter.
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REGULATORY BODIES & RULINGS
Not child’s play!
In the light of modern knowledge about fast food, what are marketers and regulators in India doing about responsible marketing?
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CUSTOMER RELATIONSHIP MANAGEMENT
SkodaIndia tops JD Power Sales Satisfaction Index
SkodaIndia has moved to the top position in sales satisfaction according to the JD Power Asia Pacific 2007 India Sales Satisfaction Index (SSI) Study released on Wednesday, up from the second place in the last year study. Mr Karsten ...
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BRANDING
Branded saris’ sorry story
As sari usage waned, so did the need for branding.
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PROMOTIONS & OFFERS
Distributors lure investors with physical incentives for NFOs
Freebies vary from kitchen items to tax-saving investments
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CHANNELS AND FRANCHISES
ICICI Pru AMC in tie-up with UBI
ICICI Prudential AMC has tied up with United Bank of India (UBI) for the distribution of its mutual fund schemes across India, a statement said. UBI will now distribute ICICI Prudential mutual fund products through 182 branches across the ...
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MARKET SHARES
Toyota’s foray into small car could begin with India
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RETAILING
Small retailers organise dry fruit festival to counter malls
To hold 10-week mega shopping event in Masjid Bunder area
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ITC plans smaller Choupal Sagar stores in rural areas
New Delhi, Aug. 22 FMCG and hospitality sector major ITC Ltd said it would set up new small format stores in rural areas on the lines of its existing hypermarket chain, Choupal Sagar, by early next year, as a step to expand its retail ...
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Jansons plans exclusive retail stores
Madurai, Aug. 21 The Erode-based Jansons Group, through its flagship textile division Jansons India with a turnover of Rs 102 crore, has plans to open exclusive retail stores across the country, following its foray into men’s formal ...
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Spencer’s Retail plans to add global brand to portfolio
’Hypermarket model has delivered better growth’
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STANDARDS & BENCHMARKS
BIS hallmarked gold jewellery
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PEOPLE
Joins Lee Cooper (India) board
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NEW PRODUCTS & SERVICES
Ranbaxy launches urology drug
New Delhi, Aug. 22 Ranbaxy Laboratories has launched its registered urology drug — Roliflo OD — in India. The Novel Drug Delivery System (NDDS) product is a combination of two drugs, Tamsulosin and Tolterodine, and is used ...
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Coca-Cola launches ‘Floats’
Coca-Cola has announced the launch of ‘Floats’ — soft drink with ice cream topping — in association with Baskin Robbins in Bangalore. Priced at Rs 71 for 400 ml, Floats comes in four flavours – Coke Libre (Cola with ...
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