Business Daily from THE HINDU group of publications
Friday, Aug 03, 2007
ePaper
Business Daily from THE HINDU group of publications Friday, Aug 03, 2007 ePaper |
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Marketing
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Strategy Industry & Economy - Radio/TV NDTV ties up with Sri Lankan DTH provider
Our Bureau New Delhi, Aug. 2 NDTV has tied up with Sri Lankan DTH service provider Dialog TV to distribute its English news channel — NDTV 24x7. “We’re confident that 24x7 will be an important source of information and this partnership is in line with our efforts to reach out to our South Asian viewers,” Mr Rahul Sood, NDTV’s Vice-President - Distribution & Affiliate Sales, said in a press release. Key regions
With this association the network claims that it has taken its brand to all key regions across the world — the UK, the US, Canada, across West Asia , South Africa, Australia-New Zealand and neighbouring South Asian countries. “This agreement with NDTV underscores our continued commitment to add the very best to Dialog TV’s growing portfolio of channels,” said Mr Nushad Perera, General Manager Sales and Marketing, Dialog Telekom.
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