MARKETING
STRATEGY
Lawrence & Mayo launches awareness drive
Worried over dominance of under qualified players and low-grade optical products, the 130-year-old Lawrence & Mayo has launched an awareness campaign covering people, corporates, schools and colleges. "About 85 per cent of the estimated Rs ...
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Adlabs targeting cinema goers in tier II cities
Expanding the idea of personalised cinema halls
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RETAILING
Wadhawan may bring Sabka Bazaar, Home Stores under Spinach brand
Plans to improve operational efficiency
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MARKETING RESEARCH
Study to identify potential shoppers in smaller towns
Did you know that people who speak English at home had higher shopping potential compared to those speaking vernacular languages? Lodestar Universal Labcenter has used its insights and learnings to predict the heavy shoppers. The lifestyle ...
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Air travellers willing to pay more: Survey
`Therefore potential to increase prices exists'
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Small businesses may soon invest in computers
15% of non-PC owning businesses prefer laptops: Study
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BRANDS
HLL launches new corporate identity
Changes name to Hindustan Unilever
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NEW PRODUCTS & SERVICES
Ranbaxy launches Pravastatin in US
Two months after it finally received the go ahead from the US Food and Drug Administration, Ranbaxy has launched the 80 mg generic version of the cholesterol-lowering drug Pravachol (Pravastatin) with a six-month market exclusivity. "Our sales ...
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Sarsan Foods launches COFiCOFi
Sarsan Foods Pvt, Pune-based importers and distributors of exotic foods, has launched COFiCOFi, a unique 3-in-1 coffee mix with seven flavours, manufactured by Manzaro Global Ventures Ltd (UK). The company claims the uniqueness ...
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