The Hindu Business Line : Utterly healthy, says Amul

New Delhi June 19 Bid those guilt pangs goodbye, for Amul claims to be heralding a whole new portfolio of health and wellness products that are apt even for diabetics and weight watchers.

Be it ice candies, frozen desert, chocolates or the soon to be launched lassi, Amul has given them the proverbial fitness credentials. So you have sugar-free ice-creams and chocolates, probiotic lassi, and fortified fitness candies with benefits ranging from improving immunity and digestion, building stronger bones, to allowing diabetic patients the joy of a sweet tooth without altering insulin levels.

Fitness candies

Amul has just launched its range of fitness candies, Stamina, in two flavours, thereby completing its health range under the ice-cream category. "Traditionally ice candies are consumed to quench one's thirst, without any added benefits. Stamina contains carbohydrates, vitamins and minerals to help in the maintenance and growth of the body and keep active throughout the day," said Mr R.S. Sodhi, General Manager, Marketing, Amul.

The company has priced its candies at Rs 8 for a 60 ml pack, and is targeting kids, youth and health conscious adults. Amul, in January, had also launched a probiotic (Amul Prolife) and sugar free (Amul Sugarfree) range of ice-cream deserts. It is now in the process of testing its probiotic lassi in Ahmedabad. "We will gradually roll it out in other markets, since its shelf life will be only two-three days," said Mr Sodhi.

"Health is the buzz word, even in business. It's a niche segment and we don't expect to sell large volumes. Our projection is that within the next three years, health products will be 10 per cent of their respective categories," Mr Sodhi said.

Related Stories:
Amul's single-serve butter tubs

More Stories on : Dairy & Dairy Products | New Products & Services | Health

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
I-T Dept raids MCX, offices nationwide

`Low' beats forecast, may strengthen rapidly

Tata Sons forms new financial services arm

Net direct tax receipts up 57.5%

Auto stocks losing favour among fund managers

Crude basket touches $69.28

Safety not a concern yet for generics of Acomplia

HCL Tech signs $15-m contract with Alenia Aeronautica

Utterly healthy, says Amul

`Buying via commodity bourses can help Govt cut subsidy'

Steel stocks up on price hike hopes

ICICI Bank issue subscribed 2.74 times on Day 1

`Desist' from futures contracts, 15 brokers told

Non-life insurers getting ready for new regime