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Mumbai May 22 Tata Motors' integrated Customer Relationship Management (CRM)— Dealer Management System (DMS) initiative has crossed the milestone of covering 1,000 locations in India and abroad.

Being implemented in phases since 2003 the combined online CRM-DMS initiative now supports over 15,000 users, within the company and among its channel partners in India and abroad, to conduct all customer-facing transactions.

The real time availability of customer and product information is enabling the company and its channel partners to improve response time and customer service.

The success of this complex implementation extending across geographies is being made possible by partnerships with CMC, IBM, INCAT & Tata Technologies Ltd (TTL), Oracle, Mercuri International, Quality Kiosk, TCS, Tata Indicom, TIVS (Tatanet) and VSNL.

Tata Motors has built its DMS using Oracle's Siebel verticals and uses Siebel CRM and Siebel Analytics for all pre- and post-sales operations.

The implementation on IBM's high-end Power5 servers & enterprise storage is the largest centrally hosted implementation of Siebel CRM worldwide within the automotive industry.

More Stories on : Customer Relationship Management | HCV/LCV/Tractors | Tata Motors Ltd

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