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Our Bureau

Mumbai, May 22

Ogilvy & Mather has topped the MEDIA's 2007 Agency Report Card for Asia, the region's annual leading overview of the industry, for the second consecutive year, with a score of 9 (outstanding) out of 10 (unparalleled). Ogilvy & Mather was ranked No.1 based on the criteria for top creative agency — new business won and lost in 2006, initiatives (as submitted by each agency), a TNS compiled creative ranking and the results of independent R3 Agency Image Research conducted in China and Singapore.

In a press release Ogilvy & Mather Asia Pacific Chairman, Mr Miles Young, said, " Although Ogilvy & Mather is already a formidable force in the region, we proved it yet again in the last 12 months. This was due not only to continued creative excellence but also a focus on putting effectiveness on the industry agenda. Investment in planning and thought leadership also led to unmatched new business wins."

MEDIA also recognised Ogilvy & Mather's industry leadership in China with significant creative hires, groundbreaking work for its clients, as well as key acquisitions that expanded geographical and industry reach.

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