MARKETING
STRATEGY
Reliance Communications cuts roaming rates
Reliance Communications on Tuesday slashed its roaming rates by about 70 per cent and will charge calls between 40 paise and Rs 1.20 a minute depending on the scheme chosen. This is the second time the company has slashed roaming rates this year, ...
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TV18, Viacom ink deal for entertainment company
Joint venture launching Hindi language channel within a year
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Ten Sports exploring new revenue options
Wooing audiences to non-cricket programmes
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Compact Disc, Canyon Films tie up
Compact Disc India Ltd (CDI) has entered into a $20.15-million (Rs 82 crore) deal with Canyon Films, a division of Hollywood production company Motion Pixel Corporation, to co-produce GoaaaaaL! a soccer-based 3D animation ...
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HUMAN RESOURCES
NIS Sparta in deal with ITC Wills Lifestyle
Professional courses provider NIS Sparta, part of the Reliance ADA Group, has tied up with ITC Wills Lifestyle to provide training in retail management. NIS Sparta will run the six-month programme in its centres whereby the students would get ...
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CUSTOMER RELATIONSHIP MANAGEMENT
Tata Motors' CRM initiative crosses a milestone
Tata Motors' integrated Customer Relationship Management (CRM) Dealer Management System (DMS) initiative has crossed the milestone of covering 1,000 locations in India and abroad. Being implemented in phases since 2003 the combined ...
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ADVERTISING
Top ranking for Ogilvy & Mather
Ogilvy & Mather has topped the MEDIA's 2007 Agency Report Card for Asia, the region's annual leading overview of the industry, for the second consecutive year, with a score of 9 (outstanding) out of 10 (unparalleled). Ogilvy &
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PROMOTIONS & OFFERS
Rural games begin in Srikakulum
The district-wise rural games being jointly organised by the Consortium of Indian Farmers Associations (CIFA) and Thums Up took off in Srikakulum on Tuesday . The Additional Superintendent of Police, Mr D.K. Mishra, formally ...
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CHANNELS AND FRANCHISES
Piaggio plans exclusive four-wheeler retail chain
Piaggio Vehicles is all set to launch a sub-one-tonne four-wheeler with a difference. The company will introduce the vehicle in a span of two months through an exclusive dealer network in the country, wherein a separate chain of dealerships ...
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RETAILING
UPS opens full service concept store in Bangalore
UPS, the package delivery and supply chain company, today opened a full service retail concept store in the city that provides shipping, packaging and other business services to customers. The store follows the company's earlier initiatives in ...
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UniverCell showrooms in Madurai
UniverCell, a pioneer in mobile phone retailing with an annual turnover of Rs 120 crore, has opened two new showrooms in the city, one at North Veli street and the other at Bypass road, recently. With this addition, the company ...
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MARKETING RESEARCH
RCom studying market for making handsets
Plans to double distributor network
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OUTLOOK
Cox & Kings eyes new segments for biz growth
Cox & Kings, a travel solutions company, is eyeing emerging areas such as business travel, domestic MICE (Meetings, Incentives, Conventions and Exhibitions) events and trade fairs to grow its business in India. Mr Arup Sen, Executive Director, ..
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NEW PRODUCTS & SERVICES
MTNL launches voice-based messaging
There is no need to punch in your text messages on your phone anymore. State-owned Mahanagar Telephone Nigam Ltd has launched a new service that allows its mobile and fixed line telephone subscribers in Delhi and Mumbai to send voice based ...
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Eros brings Bollywood officially to YouTube
Eros International has launched a Bollywood channel on YouTube, the video sharing Web site. The integrated media company is putting up movie trailers, videos and actors' interviews and other footage from the company's library of 1,300 ...
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