The Hindu Business Line : Saturday, March 10, 2007

STRATEGY
Wipro set to enter sweeteners market
Repositioning sweeteners as a wellness product and not just as a substitute for sugar, Wipro Consumer Care and Lighting (WCCLG), the FMCG arm of Wipro Ltd, has announced its foray into this segment here on Friday. Announcing the test-marketing ... More

Minda to roll out its FMCG model from TN
The New Delhi-based Minda Group has plans to target the after-sales replacement market for its range of auto component products. It will shortly roll out its FMCG model from Tamil Nadu, before taking it across the country. The FMCG model ... More

All that glitters is sold
More banks find it remunerative to vend gold coins More

RURAL MARKETING
Reliance rural phone drive in Mangalore
Reliance Communications has announced its rural phone initiative, `Grameen Phone' offer, in Mangalore region. A company release said this initiative was applicable to select villages in Puttur, Belthangady, Sullia, Kundapur, ... More

ADVERTISING
In business, translation matters
A detour sign in Kyushu, Japan reads: `Stop! Drive sideways'. Another sign in a Bangkok temple says, `It is forbidden to enter a woman even a foreigner if dressed as a man'. Yet another one, in a Tokyo hotel suggests to guests to "take advantage ... More

PROMOTIONS & OFFERS
Acer signs up Hrithik Roshan
PC vendor Acer has signed up Bollywood icon Hrithik Roshan to endorse the Acer brand and its products. "The tie-up with Hrithik is a natural fit with the personality of the brand, which stands for youthful, trendy, friendly, ... More

CHANNELS AND FRANCHISES
Navneet to strike alliance with Pantaloon Retail
For better visibility of its brands in Big Bazaar outlets More

Distribution pact
MR RAHUL BAJAJ, Chairman, Bajaj Auto Ltd, flanked by Mr Werner Zedelius (right), Member of the Board of Management of Allianz SE Insurance Growth Markets; and Mr Heinz Dollberg, Executive Vice-President, Asia-Pacific, Allianz; after signing an ... More

BRANDS
Dabur turns around Balsara's oral, home care brands
Investments made in repositioning, upgradation More

NEW PRODUCTS & SERVICES
Ford launches Ikon 2007
Ford India today announced the introduction of the Ikon 2007 sedan that comes packed with plush interiors and stylish exterior enhancements. The car is priced at Rs 4,75,000 (ex-showroom) in New Delhi and Hyderabad and also comes in a new ... More

Guruji search in Indian languages
Guruji.com, a search engine, has announced the launch of Indian language search covering Hindi, Telugu and Kannada languages in the first phase. This will help the users to get accurate search results in their language and thus ... More

Wipro solution for publishing cos
Wipro Technologies announced the launch of the Integrated Publishing Platform (IPP) to address the media, publishing and information services markets on Friday. IPP is a unique solution to build an integrated supply chain ... More

Mahindra launches new Bolero in Gujarat
Mahindra & Mahindra has launched the "new, tough" Bolero, the second generation version of SUV in Gujarat, in the ex show-room price-range of Rs 4.60 lakh to Rs 5.61 lakh in this city. Mr Bhartendu Kapoor, Senior General Manager (Sales), who ... More

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