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New Delhi March 6 Corporate executives worldwide consider financial wrongdoing and unethical behaviour as the most significant threats to reputation, according to a new survey on `Safeguarding Reputation.'

However, the survey has found that in terms of specifics, compared to their counterparts in other regions, Asian executives are more sensitive to factory breakdowns or explosions, North Americans to environmental issues, and Europeans to health and safety product recalls.

And who is blamed for the company's loss of reputation? Globally, executives assign 58 per cent of the blame to CEOs when it comes to a company's loss of reputation after a crisis.

Across regions too the trend is the same, with the figure for America being 60 per cent, for Europe and Asia 57 per cent and for India, 55 per cent.

The survey, carried out among global executives by KRC Research and Weber Shandwick, said that the major triggers of reputation failure cited by executives are financial irregularity (72 per cent), unethical behaviour (68 per cent) and executive misconduct (64 per cent).

Other frequently mentioned causes for a tainted reputation included security breaches (62 per cent), environmental violations (60 per cent) and health and safety product recalls (60 per cent).

Less sensitive

According to the survey, overall Asian and North American executives appeared less sensitive to reputation threats than their European counterparts.

Also, around one-third of the respondents placed CEO compensation, online attacks or rumours and top executive moves low on the list of triggers that tarnish reputations.

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`CEOs to blame for a co's reputation loss'

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