The Hindu Business Line : Wednesday, February 21, 2007

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MARKETING

STRATEGY
ICICI Bank, Sarovar Hotels' co-branded card
ICICI Bank has tied up with Sarovar Hotels to launch a co-branded credit card. Customers can use the card to get 30 per cent discount on room tariffs at select Sarovar hotels and 15 per cent discount at Sarovar restaurants. ICICI Bank hopes to ... More

HLL to scale up Project Shakthi
HLL's heavy reliance on the traditional home and personal care businesses for growth has always been a subject of debate. This year, the company addressed this query by offering a few glimpses into the progress of its new ventures. Of the ... More

Alps Ind plans Rs 18-cr marketing plan
Plans to boost its new organic cotton home furnishings More

PROMOTIONS & OFFERS
IndiGo offers 1 lakh tickets at up to Rs 1,000
Low-cost airline IndiGo is offering one lakh tickets at fixed rates of Rs 100, Rs 500 and Rs 1,000. First-cum-first serve In a statement the airline has said that these tickets would be available on a ... More

BRANDS
Dabur Foods to expand Real brand beyond juices
To invest Rs 100 crore in 3 years More

NEW PRODUCTS & SERVICES
Opto unveils new product
The Germany-based Eurocor GmbH, a wholly owned subsidiary of Opto Circuits India Ltd, has launched a new product - Dior that is used in coronary angioplasty procedures. Opto circuits plans to launch it soon in India after necessary approvals ... More

Karnataka Bank launches new product
Karnataka Bank Ltd has launched a distinct savings bank account product under the name `S.B. Soulabhya'. A bank release said here on Tuesday that the holders of `SB Soulabhya' account will have various privileges and can avail themselves of a ... More

Eureka Forbes unveils steam cleaner
Product complementary to Euroclean vacuum cleaner More

Music album on mobile
Reliance Communications on Monday announced the launch of the new music album Malayalee on Reliance Mobile World. Malayalee is the project of Jakes Bejoy, the final year electronics and communications engineering student who ... More

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