• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest
• The New Manager

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Advertisement

Mumbai Jan. 23 Dutch information services major VNU is changing its name to The Nielsen Company. "Nielsen is one of the great names in the information-services industry," said Mr David L. Calhoun, Chairman & Chief Executive Officer, Nielsen Company.

"For more than 75 years, the Nielsen brand has stood for the highest standards of integrity and quality, for independence and objectivity, and for an unrelenting dedication to helping clients be more successful. The Nielsen name is a source of pride for everyone in our organisation, and it is now the name under which we all will go to market." Immediate steps to launch the new branding for the company include the introduction of a new corporate Web site, (www.nielsen.com) and graphic identity. The new identity will be rolled out progressively by all Nielsen businesses during 2007.

Mr Calhoun said that, given the company's increased focus on marketing and media information services, Nielsen is a name that more clearly suggests the company's position and role in the marketplace. "We are focused more intently than ever on the delivery of truly integrated marketing and media services that reveal clients' growth opportunities," he said. "We are uniquely positioned to provide clients with a complete understanding of consumer behaviour, with new insights into where their markets are headed, and with high-value solutions to their business issues. "We will work more closely together than ever to deliver revolutionary products and services that bring real clarity to today's complex markets."

More Stories on : Marketing Research | Brands

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Indigo plans print, online media foray

Copyright © 2007, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line