Business Daily from THE HINDU group of publications Tuesday, Jan 09, 2007 ePaper |
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Marketing
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Retailing Globus set to expand Our Bureau
"We will add five more stores by the end of March, taking the total to 21. Each store required an investment of Rs 3 crore," he said. Ms Soha Ali Khan, the brand ambassador for Globus, was in the city on Sunday to take part in a promo at the outlet opened here recently. "Our USP is that we sell our products, designed by the 25-member in-house team, only in our outlets. We don't believe in selling the products in multi-product outlets," he said.
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