MARKETING
ANNOUNCEMENTS
ESPN-Star Sports wins rights for ICC events
Value of the bid likely to be around $1.1 billion
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STRATEGY
Gift-a-car scheme catching on in AP
Gift-a-car scheme for NRIs has become a hit with over 14,000 enquires. Interestingly, Karimnagar, which has good number of NRIs in West Asia and the US, tops with a huge number of enquiries. The gifting option for NRIs has been broadened and ...
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Nokia training retailers to sell E-series units
To train retailers under the Enterprise Guru Programme
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INSIGHT
Creating value for the customer
Customer perception of value must drive corporate philosophy
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RETAILING
`Real estate developers, retailers must work in tandem'
Unless real estate developers join hands with retailers, the Indian retail industry will fail. According to Mr B.S. Nagesh, Managing Director, Shopper's Stop, stakeholders in the retail industry - retailers, real estate developers, ...
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