MARKETING
STRATEGY
Bajaj readies for comeback in scooter segment
Kristal to be launched in January at an estimated price of Rs 35,000
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INFORMATION TECHNOLOGY
NCR Corp to foray into retail segment
Encouraged by the response it received from Indian oil marketing companies, the Ohio-based NCR Corporation, engaged in end-to-end retail automation, is all set to foray into the burgeoning retail sector. The company is launching Real POS 21 ...
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ADVERTISING
`Quiz consumers on relevance and use before product launch'
Tracing the live case study of the Ford Fiesta launch in India, Mr Ranji J. Cherian, Vice-President and Client Services Director, JWT, Chennai, narrated how `advertising and marketing translates into an integrated marketing communication ...
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PROMOTIONS & OFFERS
The `Fresh' push to promos in Hyderabad
The organised retail trade is showering consumers in Hyderabad with special promotion schemes and discount offers in the wake of Reliance's foray into retail trade in fruits, vegetables and groceries through their outlets labelled `Fresh'. But it ...
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RETAILING
ITC's 1st phase farm foray in Bengal set to roll by mid 2007
Barasat area being considered for pilot project
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Is there retail room for all?
Mixed reaction to jostle for fruit and vegetable pie
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Don't buy trouble
SonicWALL says its solutions can promote security in the retail space.
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NEW PRODUCTS & SERVICES
More digital printing tools from Xerox
Xerox India Ltd, a digital printing solutions provider, plans to expand its presence significantly in the Indian digital printing market that is projected to touch $17 billion by 2010. The company has rolled out a series of products tailored ...
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